5/11/2023 0 Comments Alitu the podcast maker![]() And, when it does, you’re left without access to whatever audience you’ve built there. This happens more frequently than we like to talk about. Unlike your own email list, you do not own your audience on a social media platform (you also give up some rights to the content you post there too, but that’s a problem for another time).Ī social media platform can (and has the right to) limit, suspend, or delete your account without notice. One of the biggest podcast promotion mistakes, related to throwing all your eggs in the same basket, is to rely solely on social media for content promotion. And, “something” happens more often than you think. Relying on only one promotional channel can leave you strapped if something happens to it. Now, podcasts and blogs are not the same. 1. Putting Your Eggs in One Basket…Įvery time Google changes its algorithm, there are a ton of bloggers that rely primarily on search engine optimization, left to scramble because their traffic dives. These are five podcast promotion mistakes you’ll want to avoid. However, there are some common mistakes that will definitely not work for any podcaster. What works for you might not work for everyone else. Podcast promotion is one part art, one part science, and one part guesswork. Because while a podcast with no listeners is still a podcast, it’ll never really live up to its full potential. ![]() There’s a common misconception that once you hit “publish,” your work on that episode is done-but that’s really where the work begins.
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